How to harness the power of AWS Personalize

NEW Whitepaper!

How to harness the Power of AWS Personalize
to deliver content recommendations quickly, at scale and with ease.

Most OTT (Over The Top Video) video businesses are interested in providing content recommendations to their users. The primary reason is usually to increase content viewership and breadth of catalogue consumption, so that the user feels more satisfied with the value they get from the service, and is therefore less likely to churn voluntarily. It is arguably also the case that recommendations have become a standard part of the UX (User experience), and viewers simply expect them to be there to assist them in content discovery.

Many COTS (Commercial Off The Shelf) software solutions for personalized recommendations are available in the marketplace, however the high capital costs and per subscriber cost of these solutions does not generally deliver a return on investment for a typical subscription OTT video streaming service. However, building a custom recommendations solution using machine learning technology has previously been impractical for most organisations due to the specialised skill sets required....