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Data is one of the most valuable assets for gaining a competitive edge. However, while many are overwhelmed by a flood of information, only a few know how to harness it effectively. This whitepaper reveals the critical steps to developing a data-driven strategy that helps your organization navigate the data overload without drowning in it. Discover how leading media companies leverage data to optimize their content offerings, enhance customer experiences, and make informed business decisions. We share some examples, discuss the challenges of implementing a data strategy, and demonstrate how Artificial Intelligence can be utilized to turn data into actionable insights that drive success.